Mail International / El Pais
real economic power, the great state of West Coast U.S. keeps ahead in terms of innovation, turning resolutely towards a green revolution, says El País.
When he arrived at San Francisco airport, the tourist who wants to rent a car gets a unique offer: if he chooses a hybrid, equipped with an electric motor and other fuel, in this case a Toyota Prius , the airport, owned by the municipality, subsidize its lease totaling $ 15 (around 11 euros). And the owner himself will get a 20% discount on the fee it pays for mayor if, at the end of the year, 15% of its rentals were vehicles with low emissions. The measure is more than symbolic: in a country where gasoline is almost up (it's in California it is the most expensive - just 0.60 euro per liter), a municipality subsidizes the rent of Japanese cars green tourists. In 2009, San Francisco has spent 1.31 million euros this program , is Welcomes John Reeb, one of its leaders, before a group of European journalists invited by the Ministry of Foreign Affairs United States.
While the U.S. look more and more on the side of the climate skeptics, California adopted an attitude around. And these are choices that count: the state's most populous (38 million) would, if a country apart whole, the eighth world economy. Besides, he can count on the highest concentration of innovative companies in the world, Silicon Valley , opting for renewable energy, and a vast network of 'prestigious universities. Besides service advertising and public relations like no other: Hollywood . Suffice to say that what holds the attention of California.
But why is she against the current ? The reasons are historical. The city of Los Angeles is located in a valley, and its topography is such that pollution may stagnate for days. The Indians have nicknamed the site "valley of smoke", and today the proliferation automobile always justifies this name. In 1943 , the megalopolis recorded his first major pollution episode; its people vomiting in the streets and could barely open my eyes. The authorities accused a chemical plant, which was closed, but it improves nothing in the situation. The problem is traffic. In 1967, Congress allowed California to set itself the highest rate of car emissions on its territory, and the state opted for more stringent limits than those imposed by federal legislation. A long litigation then opened with the Detroit automakers. But if California is home to nearly any manufacturer, it is a market so vast that it can afford to dictate to businesses.
Educating Californians today is such hybrid vehicles, much less polluting, are ubiquitous. In the alleys of the Google campus, consisting of forty buildings design, the Prius are the majority. " Bay of San Francisco is the world's largest market for hybrid cars " stresses Jesse Jenkins , responsible for energy and climate policy Breakthrough Institute , a California research center focused on the left. "A car says a lot about its owner, its choice of life: that is why people buy them, not because they are more profitable." Because yes, green is a lifestyle choice. In San Francisco the green predominates in advertisements. The dry cleaners offer dry cleaning ecological water bottles claim to be made Recycled plastic and some restaurants offer only fruit grown within a radius of several kilometers, to reduce pollution from transport. The airport of San Francisco would not equipped with solar panels were not exposed to the view of citizens who fund them.
The gigantic Googleplex , campus Google , which bloom bicycle access Free and workers in a T-shirt that bask in Mountainview, is emblematic of the mentality of California. The company has invested 33 million euros in eight companies in the renewable energy sector - no major power companies, but small innovative companies. Six of them are located in Silicon Valley, cradle of the computer and the Internet, which today inaugurate a new revolution.
But why is she against the current ? The reasons are historical. The city of Los Angeles is located in a valley, and its topography is such that pollution may stagnate for days. The Indians have nicknamed the site "valley of smoke", and today the proliferation automobile always justifies this name. In 1943 , the megalopolis recorded his first major pollution episode; its people vomiting in the streets and could barely open my eyes. The authorities accused a chemical plant, which was closed, but it improves nothing in the situation. The problem is traffic. In 1967, Congress allowed California to set itself the highest rate of car emissions on its territory, and the state opted for more stringent limits than those imposed by federal legislation. A long litigation then opened with the Detroit automakers. But if California is home to nearly any manufacturer, it is a market so vast that it can afford to dictate to businesses.
Educating Californians today is such hybrid vehicles, much less polluting, are ubiquitous. In the alleys of the Google campus, consisting of forty buildings design, the Prius are the majority. " Bay of San Francisco is the world's largest market for hybrid cars " stresses Jesse Jenkins , responsible for energy and climate policy Breakthrough Institute , a California research center focused on the left. "A car says a lot about its owner, its choice of life: that is why people buy them, not because they are more profitable." Because yes, green is a lifestyle choice. In San Francisco the green predominates in advertisements. The dry cleaners offer dry cleaning ecological water bottles claim to be made Recycled plastic and some restaurants offer only fruit grown within a radius of several kilometers, to reduce pollution from transport. The airport of San Francisco would not equipped with solar panels were not exposed to the view of citizens who fund them. The gigantic Googleplex , campus Google , which bloom bicycle access Free and workers in a T-shirt that bask in Mountainview, is emblematic of the mentality of California. The company has invested 33 million euros in eight companies in the renewable energy sector - no major power companies, but small innovative companies. Six of them are located in Silicon Valley, cradle of the computer and the Internet, which today inaugurate a new revolution. 
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